Green and Competitive
Synopsis
The lingering belief that environmental regulations erode competitiveness has resulted in a stalemate. One side pushes for tougher standards, the other tries to roll standards back. The authors' research shows that tougher environmental standards actually can enhance competitiveness by pushing companies to use resources more productively. Managers must start to recognize environmental improvement as an economic and competitive opportunity, not as an annoying cost or an inevitable threat. Environmental progress demands that companies innovate to raise resource productivity--precisely the new challenge of global competition. It is time to build on the underlying economic logic that links the environment, resource productivity, innovation, and competitiveness.
- Copyright:
- 1995 Harvard Business School Publishing - HBR
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-04T09:50:51Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.