Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing. Analysts had voiced concern over several 2010 acquisitions, and highlighted CA Technologies' need to clearly state its strategy and objectives and identify a compelling way to position and differentiate its cloud offerings. Industry pundits claimed the mainframe- CA Technologies' bread and butter- was dead and would go away. Famularo knew CA Technologies' line of products was anything but outdated, having evolved to help enterprises manage and secure their increasingly complex IT environments. In 2010, analysts reported that CA Technologies' mainframe business was strong and accounted for over 60% of the firm's revenues and a majority of its profits, with no sign of slowing down. But given the attractiveness of CA Technologies' current mainframe and distributed business lines, how firmly would the company back the emergent cloud business? Should CA Technologies' cloud business be positioned as an incremental, complementary addition to its mainframe and client-server businesses or should it be framed as a disruptive and entirely revolutionary technology?
- 2011 HBS
Choosing a Book Format
EPUB is the standard publishing format used by many e-book readers including iBooks, Easy Reader, VoiceDream Reader, etc. This is the most popular and widely used format.
DAISY format is used by GoRead, Read2Go and most Kurzweil devices.
Audio (MP3) format is used by audio only devices, such as iPod.
Braille format is used by Braille output devices.
DAISY Audio format works on DAISY compatible players such as Victor Reader Stream.
Accessible Word format can be unzipped and opened in any tool that supports .docx files.