Xerox
Synopsis
Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state of the book publishing industry and the potential for a new technology.
- Copyright:
- 1999 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T15:19:45Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.