Biocon
Synopsis
Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India.
- Copyright:
- 2007 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T00:49:53Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.