The Peppers and Rogers Group

The Peppers and Rogers Group
By:

Synopsis

Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a 160-person publishing, consulting, and Internet technology promotion company. Now they want to grow faster and take advantage of the IPO capital market that has enabled the birth of competitors like Scient, Viant, and Zefer in the market for e-commerce and dot.com consulting.

Copyright:
2000 HBS

Book Details

Book Quality:
ISBN-13:
Publisher:
Harvard Business Publishing
Date of Addition:
Language:
English
Categories:
Business and Finance, Nonfiction,
Usage Restrictions:
This is a copyrighted book.