Transformation at Ford

Synopsis
In 1980 Ford was near disaster. The company lost billions of dollars between 1980 and 1982. By 1988 the company had been transformed into one of the most successful corporations in the United States. Describes what happened and then examines how it happened. The major objective is to look at major change in a huge organization and the way the change was made.
- Copyright:
- 1989 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T06:04:47Z
- Language:
- English
- Categories:
- Business and Finance, Nonfiction,
- Usage Restrictions:
- This is a copyrighted book.
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